“I love Claude” Centralising desire and pleasure in health promotion for LGBTIQ Women who play in the kink scene

Presentation Type: Panel
Conference Stream: Intersections
Presenter: Michelle Ring
Presentation Title: “I love Claude” Centralising desire and pleasure in health promotion for LGBTIQ Women who play in the kink scene
Room: Swan
Program schedule: Friday 14 August 2015 at 16:30
Duration: 15 mins

Summary

Claude is ACON’s sexual health project for women who play with women, specifically in a kink context. The aim of the project is to reduce the transmission of sexually transmissible infections and blood borne viruses between women. The website iloveclaude.com attempts to reach this aim by using sex positive health promotion that speaks through art and other creative pursuits. This presentation considers the challenges of delivering sexual health promotion to same sex attracted women whose sexual identity may not fit conventional definitions, and/or whose sexual practices do not align neatly with their sexual identification. The paper will discuss the original research material that led to the foundation of the Claude project, Kath Albury’s Safer Sex Beliefs and Practices in Multi-Partner Heterosexuals, which found that many women who played with women in a kink context did not necessarily identify as LBQ, and that this was a community which lacked any targeted safe sex messages. The paper concluded that a practice based approach to health promotion – over the traditional identity-based targeting – would be a far more effective way to reach this group. This presentation will discuss how Claude delivers health promotional material in line with this research, via sex-positive imagery and community partnerships.